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Sankranthiki Vasthunnam: Director Anil Ravipudi admits he could have improved this specific element of the film.
Sankranthiki Vasthunnam has seized the audience, becoming the highest-grossing film of Venkatesh's celebrated career. This strategy brings us back to an era when television premieres were highly anticipated cultural events, suggesting the filmmakers aim to bring back that habit for at-home audiences. Should this approach catch fire, it could shake up existing film release strategies and elevate the status of television premieres. Helmed by director Anil Ravipudi, the family-oriented film features notable performances from Meenakshi Chaudhary and Aishwarya Rajesh. The industry’s focus now turns to whether future projects will emulate this method or maintain their allegiance to OTT as the primary launchpad. It is uncertain whether this tactic will be exclusive to Sankranthiki Vasthunnam or if it marks a broader trend within the Telugu Film Industry (TFI). In a standout decision, the filmmakers have unveiled that the movie will make its television debut before making its way on streaming platforms—an unusual move in today’s film world, where OTT releases typically take the lead.
Alarmingly, its collections in Telugu have not crossed ₹2 crore, a disappointing figure for the film. Even on a Sunday, "Pattudala" managed to garner an occupancy rate of below 30%. As a result, the film is facing major challenges at the box office. The film’s marketing was nearly non-existent, and its standard, unexciting storyline has failed to resonate with many audiences. Given these discouraging numbers, "Pattudala" is set to be one of Ajith’s significant flops in recent years. If the ongoing pattern continues, it could be removed from cinemas as soon as Monday. Ajith's latest film, "Pattudala," was released in Telugu with very little promotion and has received lackluster reviews throughout the Telugu-speaking regions. The outlook in Tamil markets is just as bleak, according to insider sources. Unless there are major changes, the film's box office prospects seem grim.
Rising talent Ananya Shanbhag brings to life the lead role, while noted filmmaker Adam J Graves directs the film, backed by his creative partner, filmmaker Suchitra Mattai, in collaboration with the impactful Salaam Baalak Trust, notable production house Shine Global, and Krushan Naik’s banner.
As the film’s promotions gain traction, Chandoo unveiled an intriguing sentiment in an interview. He discussed that a special photograph of SS Rajamouli, whom he hails as a towering inspiration, resides among his worship idols, signifying his immense admiration for the globally celebrated filmmaker.
Among the contenders, the thought-provoking film *Anuja*, a emotionally charged short feature co-produced by global icon PCJ and acclaimed producer Monga, gains global recognition as India’s only shot at the Oscars this year.
Nani is currently enjoying a outstanding phase in his career, consistently delivering blockbusters. With his most recent film, *HIT: The Third Case (HIT 3)*, already creating waves, fans are eagerly awaiting his upcoming movie, *The Paradise*. Directed by Srikanth Odela, *The Paradise* marks Nani's follow-up collaboration with the filmmaker, following the immense success of *Dasara*. Fueling the excitement, renowned music composer Anirudh Ravichander is attached to the project, promising a mesmerizing soundtrack. In a noteworthy update, the production team is gearing up to reveal a special glimpse of *The Paradise*, which will offer the audience their initial insight into the film's setting. The film is being produced by Sudhakar Cherukuri under the banner of SLV Cinemas. An official announcement regarding the glimpse is still pending, and details about the female lead remain unknown. As the film remains in production, expectations are skyrocketing. If all goes according to plan, this sneak peek is set to be released on February 24, 2025, likely heightening anticipation among fans. Stay tuned for Tollywood Collection more news on this intriguing action drama.
He acknowledged that the character Bulli Raju had room for more growth during that segment, pointing out a missed chance for additional humor. His latest venture, *Sankranthiki Vasthunnam*, is on track to surpass the impressive ₹300 crore milestone this week. Anil Ravipudi is basking in remarkable success, with a string of hit films under his belt. Anil explained that his primary focus was on portraying Venkatesh’s internal conflict between his wife and ex-girlfriend. In a recent interview with Bharadwaj Rangan, Anil openly expressed his regret over not incorporating more comedic elements in the second half of the film, which stars Venkatesh. He believes that had they explored more comedic scenes featuring Bulli Raju, the overall impact of the movie would have significantly improved.
As it vies for the Oscar, *Anuja* will face off against other nominees, including the compelling *Alien*, the intriguing *I’m Not a Robot*, the intense *The Last Ranger*, and *A Man Who Would Not Remain Silent*.
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