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collectID Evolves into ZATAP
In a bold and transformative move, the leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first introduced in September as a brand new app and consumer-facing brand. The strategic decision to completely change to ZATAP to support both business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands environment and providing unparalleled pleasure for users with seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development and says, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something far more significant. We are now working to build a brand which delights users and matches our creative approach to developing "phygital" products. This is possible thanks to our dedicated team and partners and we're looking forward to seeing the positive effects ZATAP can have on the business and the end-users."
Businesses Just One Tap Away From Your Customers
While the company's B2B operations continued under the collectID name, following the announcement of ZATAP in September, they will now be operating under ZATAP Business. ZATAP Business brand. This shift demonstrates ZATAP's determination to provide a unique platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and transforms every product into a compelling storyteller, forging stronger bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is set to establish the benchmark for phygital industry and is paving the way for a future in which the products don't just validate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP provides consumers with an experience that is revolutionary. The app allows users to not only authenticate the products they purchase but also immerse themselves in the stories and experiences each product offers.
Features of Owning a ZATAP Product:
Digital Meets Physical: ZATAP is a bridge between the physical and digital worlds, providing customers with an immersive experience, where users can unlock unique content and offers as well as rewards and utilize their products in the physical dimension (i.e. gaming on video).
The Authentication System: The application offers a revolutionary authentication method that utilizes ZATAP's proprietary technology. The system, which is powered by a combination with encrypted NFC tags, and Blockchain provides the best security available in the marketplace, allowing users to verify that they are authentic goods with complete confidence.
Tickets: The products can be used to get tickets to events and other special events, making use of the potential of a product for exclusive access.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to create a positive experience for people by connecting physical products with the digital realm, creating an immersive phygital experience for consumers and fans. With offices in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.
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