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collectID Evolves into ZATAP
In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP that was first launched in September as a brand new app and consumer-facing brand. This strategic shift to fully move to ZATAP to support both business and end-consumer operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to its users by enabling seamless integration between the digital and physical realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution and says, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something far more significant. The company's goal is to build a brand which is a source of joy for customers and is a reflection of our creative approach to developing 'phygital' products. This is possible thanks to our dedicated team and partners We are excited to witness the positive effects ZATAP can have on both businesses and end-users."
Businesses: One Tap Away from Your Customers
While the ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations will change to operate as part of the ZATAP Business brand. The change demonstrates ZATAP's desire to provide a unique platform for brands to engage with their customers in a way they have never before. The technology ensures product authenticity and transforms every product into an engaging storyteller, creating stronger bonds with customers.
The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is poised to set the industry standard for phygital and is paving the way for a future in which products not only authenticate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP offers consumers a revolutionary experience. The application enables them to not just authenticate their products but also to immerse themselves in the unique stories and experiences each product provides.
Features of Owning a ZATAP Product:
Digital Meets Physical: ZATAP bridges the gap between the digital and physical worlds by providing users with an immersive experience, where users have access to unique content and offers as well as rewards and utilize their products in the virtual dimension (i.e. gaming on video).
The Authentication System: The application boasts a cutting-edge authentication method that utilizes ZATAP's exclusive technology. The system, which is made up with encrypted NFC tags and blockchain ensures the highest security level available that is available and allows users to confirm whether they're buying genuine merchandise without hesitation.
Ticketing: Products may be used as tickets for entry into venues or special events, using the potential of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to delight customers by bringing physical products into the digital realm and delivering a truly immersive physical experience for both fans and consumers. ZATAP has offices in Switzerland as well as New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.
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